Why Creatives Choose Air Over Frontify
While Frontify focuses on being a traditional brand management platform with DAM capabilities bolted on, Air has reimagined digital asset management for modern creative teams by prioritizing intuitive user experience and end-to-end creative workflow efficiency. Air's approach of building exactly what teams need creates a more effective platform that allows creative teams do their best work.
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Supporting high-performance creative teams
Why choose Air over Frontify
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Built for how creative teams actually work
While Frontify remains anchored in traditional brand management, focusing on conventional features like guidelines and design systems, Air is charting a bold course toward the future of creative work. With an exceptional product direction rating of 9.7 on G2, Air has demonstrated its commitment to building tools that align with how modern creative teams actually work.
This user-centric approach, backed by $70M in total funding including a recent $35M Series B round, positions Air to continue pushing the boundaries of what's possible in creative asset management while maintaining its streamlined, powerful core functionality.
Speed to Value and Simplicity
Air's platform can be deployed in hours, not weeks, with an intuitive interface that requires minimal training. Frontify, on the other hand, requires 2-3 weeks minimum for setup, with complex brand portals taking much longer. This rapid time-to-value means teams can start collaborating immediately without lengthy onboarding processes or technical setup.
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Modern Architecture vs Legacy Structure
Frontify relies on traditional folder structures requiring developer support for customization and scaling. Their platform separates different functionalities (DAM, guidelines, templates) in ways that don't always connect smoothly. Air's board-based structure offers more flexibility and natural organization that matches how modern teams actually work. The platform's architecture makes it easy to adapt to different workflows without technical support, and its unified approach means everything works together seamlessly.
Seamless Creative Integration
Frontify operates primarily through its web portal, requiring users to constantly switch contexts and manually manage content between various tools. Air's desktop app and creative tool integrations bring asset management directly into creators' workflows, enabling them to work naturally in their preferred environments without disruption. This integration-first approach dramatically reduces friction in creative processes.
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Air is the clear choice for creative teams
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Frontify
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