Air vs Canto

Why Creatives Choose Air Over Canto

Air emerges as the more modern, user-friendly, and accessible digital asset management solution compared to Canto. Air's fresh approach and contemporary design make it best suited for today's creative workflow needs.

Supporting high-performance creative teams

Why choose Air over Canto

Creative-centric

Focusing on Real User Needs

Canto attempts to be comprehensive by including features accumulated over decades, potentially creating unnecessary complexity and confusion for teams. Built from direct user feedback, Air achieves higher ease-of-use scores by focusing on the core needs of modern creative teams. Features like smart search, color recognition, and streamlined sharing reflect real workflow requirements.

Built for creative ops today

Modern Architecture vs Legacy Structure

Canto relies on a traditional, complex interface that users describe as "clunky" with a steep learning curve, requiring extensive training and configuration. Air's fresh, intuitive interface built in 2020 mirrors modern tools, naturally aligning with how contemporary teams work.

Transparent affordable pricing

Cost & Accessibility

Canto follows the traditional enterprise software model with opaque pricing, typically starting around $600/month, requiring significant upfront commitment and lengthy sales cycles. Air's transparent, scalable pricing model allows teams to start immediately and grow organically. This modern approach means teams can begin seeing value instantly without purchasing hurdles.

Room to scale and grow

Seamless Implementation

Canto requires several hours of onboarding training and relies on traditional ticket-based support systems, creating potential delays and friction. Air provides immediate support through customer support chat and quick access to in-house specialists. Air’s frequently updated Help Center and intuitive interface minimize the need for extensive training.