Air vs Brandfolder

Why Creative Teams Choose Air Over Brandfolder

While Brandfolder positions itself as an enterprise DAM with an exhaustive feature list, Air has reimagined digital asset management for modern creative teams by focusing on what matters most: intuitive experience, rapid implementation, and seamless workflows. The result is a more effective platform that delivers better results at a fraction of the cost.

Supporting high-performance creative teams

Why choose Air over Brandfolder

Purpose built for Creative Operations

Radical Simplicity vs Enterprise Complexity

While Brandfolder touts an extensive feature list and complex enterprise capabilities, Air proves that more features don't equal better results. With superior ease of use and organization, Air's focus on core functionality and intuitive design means teams can start seeing value immediately, without the burden of lengthy setup processes and training that Brandfolder requires.

Seamless Creative Flow

Modern Architecture Built for Today's Teams

Brandfolder, founded in 2012, built their platform around traditional enterprise DAM needs and folder hierarchies that made sense a decade ago. Built from the ground up for modern creative workflows, Air's board-based structure and intelligent organization reflects how teams actually work today.

Pricing Without Surprises

Upfront & Accessible Pricing

Brandfolder starts at $1,600 per feature and ranks 9.8/10 on expense compared to competitors, requiring enterprise-level commitments. Air's transparent, scalable pricing model allows teams to start small and grow naturally. The platform delivers enterprise-grade capabilities without enterprise-grade complexity or cost barriers.

Immediate results

Speed to Value

Brandfolder emphasizes its "customizable set-up and hands-on onboarding," which translates to long implementation timelines and professional services requirements. With Air, teams can be up and running in hours, not months, with an intuitive interface that requires minimal training. This rapid time-to-value means teams can start collaborating immediately without expensive onboarding processes.