Resources

  1. How to get your social media budget approved: Use the best engagement metric

    Social media rules the world. Globally, 56.8% of the population (aged 13+) is active on social...
    January 06, 2022
  2. Air's Ultimate Guide to Branding

    We've done the work so you don't have to. Explore 20 articles that'll teach you everything you...
    December 09, 2021
  3. What is a Brand Manager? And why are they important?

    In order for a company or organization to stand out from their competitors, developing and...
    December 02, 2021
  4. The only branding checklist you'll ever need

    We’ve created the ultimate branding checklist for designers, marketers, and other branding...
    November 10, 2021
  5. Use this branding questionnaire for your next project

    Gather all the necessary information from your client so you can understand their brand identity...
    November 03, 2021
  6. Want to learn more about branding? Take these 8 top branding courses

    We've put together a list of our favorite branding courses for those looking to go beyond the...
    October 28, 2021
  7. Why image management is essential (and how to do it right)

    Image management is similar to digital asset management (DAM), except instead of dealing with a...
    October 21, 2021
  8. 5 bold branding fonts to inspire your next project

    Explore some of our favorite branding fonts with examples from some of your favorite brands.
    October 14, 2021
  9. What is a digital asset manager? (And do you need one?)

    A digital asset manager is responsible for curating, organizing, documenting, cataloging,...
    October 07, 2021
  10. Image Tagging Software Cover Image

    Why image tagging software is essential to a productive creative workflow

    Image tagging software simplifies the process of finding image files to save you time.
    September 29, 2021
  11. Digital Rights Management

    Digital rights management (DRM): What it is and why you should care

    Learn more about digital rights management and why it’s vital to protect your intellectual property.
    September 23, 2021
  12. Branding vs marketing: Which one is more important? (blog cover)

    Branding vs marketing: Which one is more important?

    The terms branding and marketing are often used interchangeably. While the two do work in tandem,...
    September 15, 2021
  13. A freelance graphic designer considers her options.

    Freelance graphic design pricing: How to set profitable rates for your services

    Use this freelance graphic design pricing guide as a starting point for setting your rates.
    September 09, 2021
  14. Brand Glossary cover image: Board, Brand, Asset, Slogan, Tagline, Hello

    The Brand Glossary

    Get up to speed on definitions for 75 common marketing and branding terms.
    September 01, 2021
  15. Social media image sizes

    Social media images sizes for the most popular platforms [2021]

    Use this guide to social media image sizes to make sure your social media photos are optimized...
    August 19, 2021
  16. Brand Consistency cover image

    Brand consistency is more important than ever — here's why

    Learn what brand consistency means, why it's so crucial, and how to achieve it.
    August 11, 2021
  17. Nail your next marketing campaign with this creative brief template

    Ready to get started on a new creative project or campaign? Use this creative brief template.
    August 09, 2021
  18. Finding the right graphic design freelancer

    How to find, hire, and work with graphic design freelancers

    A guide to bringing in outside help, specifically graphic design freelancers.
    August 04, 2021
  19. The Agency Directory: Democratizing the search for the perfect agency

    Take your brand to new heights. Find the right agency for you.
    July 30, 2021
  20. Creativity vs control: Can they co-exist? (We think so!)

    Successfully lead your team by finding the right balance between creativity vs. control.
    July 29, 2021
  21. The project proposal template that will help you win your next design job

    Need to create a design proposal? Get started with this project proposal template and expert tips.
    July 23, 2021
  22. A hand successfully navigating the winding path of a creative workflow

    How to define and streamline a creative workflow

    Learn the steps and tools necessary to build and streamline a creative workflow.
    July 20, 2021
  23. Important Google Drive pros and cons to know

    Is this popular cloud collaboration solution the right one for you?
    July 19, 2021
  24. Social media asset management 101: What you need to know

    Learn more about social media asset management and discover solutions to keep your assets organized.
    July 15, 2021
  25. A group of digital assets floating in the clouds

    Digital assets: Everything you need to know

    Learn about different kinds of digital assets and how to utilize them.
    July 09, 2021
  26. Content collaboration: 5 tools to improve your workflow

    Brand-elevating content isn't produced in a silo. It takes a team.
    July 07, 2021
  27. Someone is holding up a digital branding board

    How to build a branding board

    A primer on how to create and best utilize a branding board, to be used as a single source of...
    July 06, 2021
  28. Slogan vs motto (vs tagline): The ultimate branding showdown

    Do you know the difference between slogan vs motto? What about taglines? Find out how slogans,...
    June 29, 2021
  29. Speaking to your target audience

    Audience development: What it is and how to do it

    How to create and execute an audience development strategy.
    June 28, 2021
  30. Rebranding? Use these branding ideas for inspiration

    Use these four iconic rebranding pivots as inspiration when working on your own rebrand or refresh.
    June 22, 2021
  31. like, Instagram post, and a box

    How to manage social media assets

    A guide to managing every piece of your social media presence.
    June 14, 2021
  32. Why every business is a media business

    All modern businesses need visual content to sell their brand.
    June 10, 2021
  33. Cat in a Dropbox

    Dropbox pros and cons you need to know

    Explore pros and cons to see how Dropbox stands up against competing platforms like Air.
    June 09, 2021
  34. Why you need brand values (and how to create them)

    Does your business have documented brand values? Brand values are a core part of your branding....
    June 08, 2021
  35. An image of Brand experience with a flying bird and many hands.

    What is Brand Experience?

    What exactly is Brand Experience and why is it so important? Hint: it's the combination of brand...
    June 07, 2021
  36. User-generated content: A valuable tool in your branding arsenal

    User-generated content helps you build trust with potential customers while highlighting your...
    June 03, 2021
  37. Content management header

    Content management for creatives: A guide

    Content management is the way you store, organize, and share content. What's best for your workflow?
    June 02, 2021
  38. Dropbox vs. Google Drive: Which should you choose?

    When it comes to Dropbox vs. Google Drive, which is the best cloud storage service? Get a full...
    May 25, 2021
  39. an image of a hand asking fro help

    Should you give a damn about DAMs?

    Want to make sure your digital assets are organized and easy to access? Find out if a digital...
    May 17, 2021
  40. Image of hand holding an umbrella

    Rebranding: What you need to know about revamping your brand

    Thinking about rebranding? Learn more about when to rebrand and what that process looks like...
    May 11, 2021
  41. an image of a hand looking at you

    Brand guidelines: the secret weapon behind memorable brands

    Do you really need brand guidelines? Yes, you do. Find out why you need a style guide and how to...
    May 10, 2021
  42. Hire freelance creatives, recommended by brands you know and love

    NYC Creative Council

    Hire freelance creatives, recommended by leaders from brands you know and love.
    November 18, 2020
  43. Documentation for Dummies

    Imitation is the sincerest form of flattery. 65+ Notion docs for early stage startups.
    November 12, 2020
  44. A map with the text "All brands on deck"

    Brand Guidelines Guide

    Browse our growing library of style guides from brands you love and learn how to create your own.
    July 29, 2020
  45. Are there language trends in branding?

    Follower vs Influencer. Logo vs Wordmark. See which marketing buzzwords are trending upwards 📈
    July 21, 2020
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