Musings

  1. Branding vs marketing: Which one is more important? (blog cover)

    Branding vs marketing: Which one is more important?

    The terms branding and marketing are often used interchangeably. While the two do work in tandem,...
    September 15, 2021
  2. Comparing Air and Widen

    Air vs Widen: A Comparison

    A comparison guide to help you choose between Air and Widen.
    August 26, 2021
  3. Brand Consistency cover image

    Brand consistency is more important than ever — here's why

    Learn what brand consistency means, why it's so crucial, and how to achieve it.
    August 11, 2021
  4. Creativity vs control: Can they co-exist? (We think so!)

    Successfully lead your team by finding the right balance between creativity vs. control.
    July 29, 2021
  5. Air vs Canto: A comparison

    Air vs Canto: A Comparison

    A comparison guide to help you choose between Air and Canto.
    July 28, 2021
  6. A hand successfully navigating the winding path of a creative workflow

    How to define and streamline a creative workflow

    Learn the steps and tools necessary to build and streamline a creative workflow.
    July 20, 2021
  7. Air and Brandfolder logos together on a purple background

    Air vs Brandfolder: A Comparison

    A comparison guide to help you choose between Air and Brandfolder.
    July 13, 2021
  8. 4 common design challenges + how to solve them

    Learn tips to overcome common design hurdles from the Air team.
    July 12, 2021
  9. Someone is holding up a digital branding board

    How to build a branding board

    A primer on how to create and best utilize a branding board.
    July 06, 2021
  10. Air and Bynder meet — sparks fly

    Air vs. Bynder: A Comparison

    A comparison guide to help you choose between Air and Bynder.
    June 24, 2021
  11. Rebranding? Use these branding ideas for inspiration

    These 4 branding ideas might be just what you need to inspire a rebrand or refresh.
    June 22, 2021
  12. smiling face, commenting, star ratings

    How to give feedback and influence (creative) people

    Learn processes and tools to give better creative feedback.
    June 21, 2021
  13. 15 famous logos we love (+5 we don't)

    Find out why we love these famous logos to inspire your own logo design process.
    June 18, 2021
  14. 35 branding quotes to inspire your next design project [2021]

    Check out our favorite branding quotes for when you need a little creative pick‑me‑up.
    June 16, 2021
  15. Why every business is a media business

    All modern businesses need visual content to sell their brand.
    June 10, 2021
  16. An image of Brand experience with a flying bird and many hands.

    What is Brand Experience?

    What exactly is Brand Experience and why is it so important?
    June 07, 2021
  17. The Air-approved guide to the creative process

    Does the creative process feel abstract and daunting to you? Follow Air’s five-step guide.
    June 02, 2021
  18. What happens when brands go viral?

    Ocean Spray and Fleetwood Mac aren't the first. See which other brands have accidentally gone viral.
    October 14, 2020
  19. What do SMMs actually care about?

    From visual identity to engagement, our Marketing Intern gets a lesson in social media strategies.
    October 06, 2020
  20. On brand

    Why is content so important?

    A conversation with Lerer Hippeau's Director of Brand and Content, Natalie Sportelli.
    October 02, 2020
  21. On brand

    What is the story behind Air's branding?

    A conversation with Britt Cobb, the brain behind Air's brand identity and visual design.
    August 12, 2020
  22. On brand

    How did a basketball team become a social media powerhouse?

    A conversation with Duke Men's Basketball Creative Director, David Bradley.
    July 22, 2020
  23. Are there language trends in branding?

    Follower vs Influencer. Logo vs Wordmark. See which marketing buzzwords are trending upwards 📈
    July 21, 2020
  24. On brand

    Why is most branded content so bad?

    A conversation with Creative Strategist and fun human, Ben Rosen.
    June 28, 2020
  25. On brand

    How can we be better for our community?

    A conversation with Creative Strategist and Community Manager, Milena Toro.
    June 09, 2020
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